• How to Price Products & Services Workshop

    "How to Price Products & Services" Workshop
    Another in the Best Practices Workshop Series
    In Partnership with the U.S. Small Business Administration
    Tuesday, Feb. 27, 2018, 6:30pm - 8:30pm,  
    North Courthouse Road Library
    325 Courthouse Road, North Chesterfield, Va 23236
    90% of companies simply mark up their costs to determine a price--and then mark down prices to remain competitive. How much money are you leaving on the table? Did you know that a 1% increase in price, all other factors being equal, yields an 8% increase in profits? In this hands-on workshop, two Richmond pricing veterans share practical tips and tools you can use to improve your pricing and profitability today!
    You'll learn all you need to know about pricing, including: 
    • Calculating Costs and Break-Even
    • Tried-and-True Pricing Methods
    • Differentiation: You DON'T Have to Compete on Price Alone
    • How to Become (or Beat) a Low-Price Competitor
    If you have ever wondered whether you are making the right pricing decisions to maximize your profits, this is the workshop for you. This workshop won't be available again until 2019, so register today!
    Cost: $25 
    Speakers: Frank Finn & Jon Brew

    Frank Finn is a SCORE mentor and a veteran of more than 40 years in the publishing industry. He has executed pricing strategies for magazine subscriptions, webinar registrations, books and training products. Jon Brew has had extensive pricing experience in marketing and general management roles for Fortune 500 companies, advertising agencies, and his own business. Jon is also a mentor with SCORE as well as Lighthouse Labs, a Richmond, Va. startup incubator program.

    To Register for This Class, Please Click Here

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